Chic Ladies: Hedvig Palm


Hedvig wearing the ‘San Remo’ scarf from Totême and earrings from All Blues.

Hedvig Palm is a Swedish model who is currently based in New York. Hegvig has a pretty impressive list of brands on her resume such as Louis Vuitton, Givenchy, Valentino, Jil Sander, Chloé and Totême to name of a few. It is no surprise due to the way she carries herself and because there is something magical about her fresh looks and style. As told by Hegvig:

Tell me about style. What are your favourite brands?

My style is classic, elegant and always comfortable. I love shirts and blazers, and the androgyne look, though I also wear romantic blouses and floral dresses occasionally. I like the idea of having a base wardrobe with quality pieces that all kind of go together and I add details to spice it up depending on the mood of the day. That can make my style more sporty, playful or festive. Having I wardrobe I can rely on is also helpful when packing for work trips because I’m living out of my suitcase most of the time; I sometimes end up being months without repacking. Brands that inspire me include Totême, Jil Sander, Prada, Céline, Arket and the old Balenciaga with its significant shapes.


Hedvig on Totême’s AW18 catwalk and on (my favourite) cover of STYLEBY with Georgia Hilmer.

What are the pros of modelling?

The pros of modelling are the variations of the job; Everyday is different, all places I get to see as well as the inspiring and creative people working in the business. It has given me so much experience which I’m thankful for!

What are you planning yo buy next?

My next buy will be a pair of sneakers, maybe the Adidas Campus in navy. I’m also a very big fan of silk scarves and I don’t think you can own too many. I would like to find a nice vintage scarf from Hermés.


Caught for a polaroid in Totême’s ‘Kenya’ blouse.

Which are your favourite beauty or skincare products?

Weleda’s ‘Skin Food’ moisturiser is a very rich cream that I like to use in the winter. Otherwise, I don’t do much to my skin myself as it’s being taken care of by the makeup artists I work with, though another favourite is a beauty elixir from Caudalie. It is a herbal spray with the most amazing smell of rose and peppermint among other things; It is refreshing, gives the face a glow and makes you relax. I need to get it myself as it would be perfect to bring on long flights. I never wear makeup on my skin when I don’t work, so that my skin can rest.

How do you detox?

I try to eat healthy with a lot of vegetables and mostly vegetarian, but I love all kinds of foods and trying out local cuisines when travelling. The best way for me to reload and gain energy is to go for a run in the nature. Nothing beats feeling the wind, the sun and the smell of plants and trees.


Hedvig in a blouse from Totême, a bag from Dolce & Gabbana and earrings from All Blues at Lincoln Center.

What are your favourite places to hang out in New York?

In New York I love having a picnic in Central Park with friends, going to museums (the Metropolitan is my favourite) and watching opera or ballet at the Metropolitan Opera House. When it comes to restaurants and cafés the scene is endless but I love having matcha latte at Chalait.

Follow Hedvig here.


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