Ashley Saunders hails from Australia and is a New York based brand consultant. I spotted on her inspiring and honest Instagram feed on some years ago and it instantly became one of my favourites. Today Ash continues to work for The Line and Protagonist and you could also spot her feature in the latest issue of STYLEBY. As told by Ash:
Tell me about your style. What are your favourite brands?
My approach to style is pretty straightforward – I usually start with something black, whether it be a relaxed trouser or classic button-down shirt and then build from there. I like to stick with a casual suit or vintage Levi’s and s shirt or cashmere sweater in winter and try to mix in some lightweight dresses or skirts in summer when I can.
I live in New York, which means a lot of running around every day, so comfort above everything else is key (saving the high heels for evening only!)
My go-to brands right now are Céline, Wales Bonner, Calvin Klein and LOROD. I like to mix new vintage mosr days as about 60 per cent of my wardrobe is pre-owned. For shoes I can never go past Manolo Blahnik and when it comes to jewellery I love Sophie Buhai, AGMES and Prounis.
Could you tell me about your work as a brand consultant?
I have been consulting for the past year – following a four year stint as Brand Director at Protagonist – and I swear it’s the greatest job in the world!
I work with new and established brands across apparel, accessories and home on anything from brands development and strategic planning to sales and merchandising to help them grow and thrive in their target market.
Every day is different – I could be in a sample fitting one moment and presenting financial projections the next. Each client is different and special in their own way and I feel so lucky that I get to work with so many talented people.
Ash at The Apartment by The Line.
What are your next fashion purchases?
I am in a process of transitioning my wardrobe from winter to spring as it is finally starting to warm up in New York. I like to keep the same staples items – classic shirts, oversized blazers, straight leg jeans – and sprinkle new items that work back with what I already have to make it feel fresh again.
On my list are a plaid gathered skirt by wales Bonner, a relaxed trouser by Kwaidon Editions, a heeled ballerina by Maryam Nassir Zadeh, and a few shirts in black and white from 1920 to style back with everything. A new pair of Céline sunglasses find their way to my bank statement each season too!
Which are your favourite beauty or skincare products?
I am obsessed with skincare and am always playing around and trying new things. Having said that, I have very sensitive skin, so when I find something that works I use it diligently. Recently I have been visiting Rescue Spa in New York and from there began using Biologique Recheche products, which are great. The ‘Lait U’ cleanser and ‘P50’ toner are the best along with the ‘Masque Vivant’ between visits to keep things under control. When my skin is red or sensitive I use Marie Veronique serums and a lot of moisturizer.
For makeup I definitely use the less-is-more approach. I put RMS ”Un”-Cover-up around my eyes and on my red spots and then a small amount of Chanel BB Cream or The Base LB Cream (depending on which skin tone/season) and Glossier ‘Boy Brow’ gel on my eyebrows. For a nigh out I might add a lip colour but I like to keep it very simple most of the time.
How do you detox?
Detoxing and down-time in New York is very important! The energy and space here are so intense, if I don’t pause every now-and-then I go a bit crazy.
To relax I love visiting Rescue Spa for facials or Great Jones Spa for massage or even just a visit to their water lounge – it’s the perfect escape especially during the cruel winter months.
I also try to run everyday, usually first thing in the morning, to clear my mind. I am naturally very anxious and restless, so getting out into fresh air and moving my body is the way to start my day. If it’s too cold, I’ll head to the gym and hit the treadmill while listening to a podcast.
Ash, Lauren Davis & Vanessa Traina in the Hamptons.
What are your weekend plans?
This weekend I am planning to spend Sunday uptown – there is a great flea market on the Upper West Side with amazing jewellery and trinkets for my home. From there I like to wander through the park to the East Side and visit the MET Breuer, my favourite museum in the city, and then have lunch at their Flora Bar.
After that I’ll head home for my other favourite weekend activity, Netflix!
Follow Ash here and don’t forget to pick up the latest STYLEBY to read more about her style.