I am very interest in today’s customer experience, because I think it is quite sad how so many brands haven’t stepped up their offline game. The Row surely isn’t one of those brands, as their LA store pushes all the right buttons.
It may as be my all-time favourite store, I mean I just kept on adding new pieces of decor to my wish list along with the clothes. I also think the store showcases the clothes in a context, which makes everything more tempting. That’s what good branding is all about.
Visit the store on 8440 Melrose Place, Los Angeles.